The journal of business research applies theory developed from business research to actual business situations recognizing the intricate relationships between the many areas of business activity , jbr examines a wide variety of business decisions , processes and activities within the actual business setting. Gable, gg integrating case study and survey research methods: an example in information systems, european journal of information systems, vol 3, no 2, 1994, pp112-126. Case study mentions that the ceo and cfo focus on numbers and less on marketing membership in classic rewards is down nearly 20% and the average number of flights per member is down more than 20.
Marketing research case histories below is a list of case studies detailing some of decision analyst’s experiences, from innovation and qualitative research to quantitative research, to advanced analytics and predictive analytics. In other words, marketing ethics is the research of the base and structure of rules of conduct, standards, and moral decisions relating to marketing decisions and practices (lu/rose/blodgett, 1999: 91) marketing executives who take strategic decisions often face british journal of marketing studies vol1, no4, pp 20-28, december 2013. Case study research, through reports of past studies, allows the exploration and understanding of complex issues it can be considered a robust research method particularly when a holistic.
Journal of case studies publishes both field-researched cases and cases for publication based on substantial research from secondary sources for field-research cases, permissions are required from the organization and all persons interviewed. Journal mission the business case journal was established by the society for case research to publish cases and research related to case writing or teaching with cases all cases and teaching notes are subject to editorial review, as well as to a triple blind review process. Please click on the manuscript name below to read the articles from the journal of case research in business and economics all articles are published in pdf format and require a pdf reader.
Marketingsherpa's case studies, new research data, how-tos, interviews and articles practical case studies, research and training for marketers marketingsherpa is a research institute specializing in tracking what works in all aspects of marketing. Business and management british journal of marketing studies is an international peer-reviewed journal published by the european centre for research, training and development (ecrtd), uk. Content marketing there’s no end of tactics and approaches to get visibility to brands, including the power of social media influencers to bring immediate attention quickly any brand still needs to have continued staying power and a long term plan to grow. International journal of scientific and research publications, volume 4, issue 5, may 2014 1 issn 2250-3153 wwwijsrporg marketing strategies for profitability: a case of.
International journal of applied research and studies (ijars) issn: 2278-9480 volume 2, issue 6 (june- 2013) wwwijarsin case study rural marketing: a case study on hindustan unilever limited author: manpreet kaur address for correspondence: assistant professor, guru gobind singh college for women, sector – 26, chandigarh abstract: in recent years, rural markets have acquired significance. Jcri journal journal of case research and inquiry (jcri), the peer reviewed online publication of the western casewriters association (wca) the journal publishes (1) teaching case studies in business and public administration, nonprofit management, and social entrepreneurship (2). The journal of hospitality & tourism cases (jhtc) is an international refereed electronic journal (e-journal) published by ichrie the mission of jhtc is to distribute quality case studies to academics and professionals interested in using the case study method as a teaching, research and/or management tool. The international journal of research in marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a.
The journal of management and marketing research (jmmr) publishes original, unpublished manuscripts related to contemporary issues in management and marketing any topic related to management or marketing is appropriate for publication consideration in the journal. The official journal of the case association the case journal presents students with a modern interpretation of discussion-based teaching, and equips the next generation of business professionals with the acumen to solve strategic problems in enterprise this double-blind, peer-reviewed collection is endorsed by the case association, which nurtures authors to craft quality case research, and. International journal of research in business studies and management (ijrbsm) international journal of research in computer and communication technology international journal of research in computer engineering & electronics (ijrcee.